Market Overview & Future of Digital Printing INK

 

What is Digital Printing?

Digital printing is a new age technology that uses electric files for printing, making for a faster and more efficient process. Rather than printing matter onto a plate, digital printing enables using the substrate directly. To put it simply, one can extrapolate the working of a small color printer used at homes to understand how digital printing works.

Owing to continuous innovations, increasing customer acceptance, and the many distinct advantages of digital printing, this technology has slowly but steadily acquired an impressive market share. The technology has created a lot of growth and jobs for multiple industries, including the chemical industry, more specifically for Digital Printing Ink manufacturers and suppliers in India as well as the world.


How is Digital Printing different from Conventional Methods?


Digital Printing brings with it significant advantages. Firstly, digital printing offers its customers with superior quality of the image and more importantly, consistent results. Every product that is printed using this technology will churn out to be exactly the same, irrespective of the quantity, making it quite popular.


Further, digital printing is a rather simplistic procedure as it eliminates many aspects of traditional printing methods such as making plates, colour films or manually stripping the pieces together, saving a lot of time and energy. One more of the key advantages of digital printing is its Variable Data Capability. For example, if there are visiting cards to be printed with different names, codes, or addresses, but the same design, for each card, it will be difficult to carry out this job using offset printing as it will require unique plates for each variant every single time, making the process very expensive.


The process of having plates for printing is rather expensive, rendering Offset printing unviable for smaller quantities. In such a scenario, digital printing is much more viable as it costs the same no matter what the quantity of the batch is.

To sum it up, digital printing has various advantages over its conventional counterparts such as simpler setting up procedure, variable data capability, high image quality and low costs for short printing runs. If you are looking to establish a digital printing business, you should consider that there has been a significant cost reduction in this industry owing to continuous optimization by digital printing ink manufacturers in India and across the world.



The Future of Digital Printing


The demand for this technology has handed a significant boost to Digital Printing Ink manufacturers and Ink Suppliers in India, leading to growth rate and creation of jobs. As of 2018, the industry forecasts a growth of 12% Year on Year (YoY)*. On a broader level, if reports are to be believed, the industry is expected to clock a growth of 9.1% from 2018 to 2023, growing from being a $2.71 Billion to a $4.17 Billion industry. *


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